Milan - Cortina 2026 Winter Olympics: Bormio and Livigno Face Tourism Challenges

However, the actual demand has been disappointingly low. Several local operators report that their booking calendars have many empty slots, even during the peak weeks of the Olympics. This disparity between expected and actual demand has raised concerns among local operators, who fear that their pricing strategy has backfired and damaged the market. They worry that instead of capitalizing on the Olympic opportunity, they may face lower occupancy rates and lost revenue. The situation in Bormio and Livigno serves as a cautionary tale, highlighting the importance of finding a balance between ambition and realism in preparing for the Olympic - related tourism influx.